Elmira is a writer, marketing communications and creative strategist that connects people through curated stories of universal appeal. Her passion lies in using films as an ethnographic tool for the co-creation of projects with a social impact across global communities. As an award-winning short film producer and educator she believes that films serve as a transformative and lifelong medium to inspire, mobilize, foster community and individual development through building trust with viewers. Her experience in strategic marketing and communications includes multinational companies, nonprofits and start-ups globally. She holds a Master of Business Administration in Marketing and Strategy from IE Business School in Spain and completed her BSc. in Kinesiology at the Université de Montreal.